Google offers a great service for businesses with a local business office or retail location. Businesses can add their address, contact information, store hours, photos, and location on a map and even offer a coupon to customers who search for them on Google. The Google Local Business Center lets you add your business location and you can keep it up-to-date. It also has a reporting dashboard so you can see what words your customers are searching for to find your business and where they are coming from.
Archives for December 2009
Corporate Blogs . . . what to write about?
Does your company have a new product or service? Have you hired a new customer service representative or sales person? Has your business been presented with an industry award? Have you just attended an industry conference and learned some new, interesting trends? If so, you should be blogging about these topics on your corporate Website.
The act of blogging has long carried with it the stigma that a blog is an opinion column. Blogs have so many uses in today’s marketing mix that it is hard to keep track of them all. Every business has unique qualities and characteristics that can be creatively infused into one or more blogs. [Read more…] about Do you need a blog for your business?
Association Website Built Using WordPress
The PCCPolo.com Website was designed and built in WordPress. The PCC Polo site is owned by a regional circuit of the United States Polo Association (USPA). The Pacific Coast Circuit (PCC) has news that they need to share with their member polo clubs and member players. The site is designed to make the syndication and delivery of news low maintenance and fast.
WordPress is the software used to design and build the site. The site is designed for syndication of content into the site and out of the site using rss feeds. Feedburner is used to pull in rss feeds from related polo news sources in the right column of the site. Outgoing articles are also fed into the right column of the Website using Feedburner. This same feed sends the articles to the PCC Polo Twitter and Facebook pages.
Social Media Marketing . . . The New Paradigm
By L. Bremner of Digital West Media, Inc.
A few months ago I was at the PGA Show in Las Vegas. I was chatting with a vendor at one of the booths about one of my new Website about golf, DesertCADDIE.com. He asked me how many contacts I had on my email database. He was trying to promote a new book about golf and he was looking to buy some emailing lists. I just looked at him and smiled. “Well, I’ve got a great fan base on facebook and a good sized group of followers on Twitter, but I haven’t even started an email list.”
It was in that moment that I realized my own marketing focus has already shifted. E-mail newsletters and promotions were no longer on the list of my top marketing tools. I now use WordPress, a blogging software, to get my news out to my various Websites. I use Twitter to route news and articles over to facebook so “fans” can read the news summaries on their facebook pages, and if they want the full story, they can then link to my website in one click. You can also use facebook notifications to send direct e-mails to “fans” or “friends.”
What do I need an email list for? My readers and customers either visit my Website for news or they read the same content and promotions on facebook. I have several other Web-based businesses that I do have active email databases set-up for, but I’ve been phasing them out. By the time I send out an email newsletter or promotion with links to articles on my Website, readers have already read them. The news is old. E-mail is becoming the “old” method and social media networks are taking the stage as the new, faster way to connect with customers.
Social Media also makes for a closer, more personalized relationship with customers. The “fans” and “friends” on social media sites feel comfortable joining various business social networks because they know they have control. They can remove their fan connection or friendship with an individual or business by clicking a button. They know they won’t get stuck in the unsolicited email cycle where they can’t get rid of the spam once they sign up for a new email list. People are more comfortable joining a social media network than they are signing up for a new email subscription or list.
While businesses are still behind the social media curve, some innovative companies are figuring out that email is on its way out and fans, friends and followers are in. Social Media Marketing is going to take traditional marketing tactics out of play. While email was responsible for significantly downsizing the direct mail industry and the postal service, social media is going to make email marketing a distant second to a new, more powerful marketing medium.
The good news . . . social media tools are free, there are no printing costs, no postage costs and you don’t have to buy mailing or e-lists. What you will need to do is spend a lot of time on the social media platforms and you will need to build your fans, friends and followers. This is not a “build it and they will come technique.” You have to interact with customers online, provide feedback, get creative with your promotions and serve your fans, friends and followers content and information that they will find useful.
If you need help developing a successful social media network for your business, give Digital West Media, Inc. a call at 760-619-2401 or email email@example.com
Using WordPress To Build Your Business Website
By L. Bremner of Digital West Media, Inc.
Over the past year I’ve been using some new tools that have really revolutionized the Web industry. One of these software tools is called WordPress. In the past, it used to take weeks, a Web designer and a programmer to design a functional website. While this may still be the case with some of the more robust sites, WordPress is a software tool that can be used to build a new Website in about 1 day and for a fraction of the cost of traditional HTML-based sites.
While WordPress is well known as a blogging software it can also be used to create an entire website, or it can be linked in seamlessly to an existing website. What everyone seems to get hung up on is the phrase “blogging” or “blog.” When these terms are used people generally think of an opinion column or someone’s online journal. While WordPress can be used for those applications, it is really a much more robust tool with many other applications and functions.
So what does this all have to do with syndication? If you build a Website using WordPress, or if you add WordPress to your existing Website, you can syndicate your articles, posts and content via an rss feed. What does this mean? It means that you can post a press release on your WordPress Website and with the click of one button it will appear on your Website, Facebook page, Twitter profile and any other social media site or other Website that can import rss feeds.
Syndication will save you time and a lot of money. By upgrading your existing Website to WordPress or by adding WordPress to your existing Website, you will be able to get your news out faster and to more locations in a shorter period of time. It will also enable you or your staff to update your Website content and posts yourself. Another one of the many benefits of WordPress.
What is the cost? Digital West Media, Inc. (DWMI) can get most small businesses set-up with a new WordPress Website in about one to two days for a set-up fee of about $500. This includes setting up your rss feed to link to your facebook and twitter accounts. All you have to do is learn how to post content in WordPress, which is about as easy as sending an email with a few extra steps. Or for an extra fee, DWMI can post content on a monthly basis for you. DWMI will also provide hosting for WordPress sites will cost between $19.95 per month to $50 per month depending on your Website needs and traffic to your site.
For more information on Digital West Media’s WordPress Services, please contact firstname.lastname@example.org or Tel. 760-619-2401.